Emma Quiroz

Canadian retail giant, Mark’s, needed a way to get Canadians in-store after the holiday rush... which just happens to coincide with the coldest time of the year in Canada. So, we made the cold a positive thing. The colder it got, the more you saved on the very clothing you needed to get through the winter.

AD: Barbato Martiniello

To highlight vitaminwater as the drink of dreamers, makers and risk takers, we created a moving installation that brought this message to life using over 100 tools from various trades— tennis rackets, instruments, gears and a whole lot of spray paint. 

AD: Barbato Martiniello

Ah, Manchu WOK. Some might call it the heart of the mall. Some.

To launch their social channels we took the spirit of a guy on his computer at the back of the food court, added a dash of self-awareness, and sourced a whole lot of memes to create something as beautiful as the Manchu menu itself.

We also made a pretty sweet TSA that sourced real-time TTC data to serve up fortunes that would actually come true.

*Silver- ADCC 2018

vitaminwater wanted to be seen as a fuel for people with passion, so we created inspirational posters and contextual digital boards using a few of the most driven artists we knew.

AD: Barbato Martiniello

Italy had a bone to pick with Canadian brands pretending to have authentic Italian products. So we called out the difference true Italian products make the best way we knew how— with the help of Sesame Street.

With the Toronto Blue Jays returning to the playoffs for the first time in 22 years, we wanted to resurrect the iconic Coca-Cola jingle that was used to celebrate their victory in 1993 and modernize it for this year's postseason run. 

It also didn't hurt getting to bring this to life with the talented Brooklyn-based designer, Mike Perry. 

We worked with Coca-Cola and the NHL to prove that sharing happiness has the power to overcome even the oldest, most bitter rivalry in Canada.

Working with Coca-Cola and the WWF we brought awareness to the rapidly depleting polar bear habitat with the help of tennis star Genie Bouchard. 

With Toronto having the only NBA team outside of the US and the All-Star Game taking place in Canada for the first time in history, we created an event that showed the world what Canadian culture was all about. So yeah, we took all those Canadian stereotypes and blew them to shit. 

Yes, Drake was there. 

Isn’t it nice when life just gets a little simpler? Well with Desjardins Insurance’s new, simplified app, that’s exactly what happens.

The PC Financial Mastercard accelerates the amount of PC Optimum points you earn on everyday purchases, turning you into a “Pro Points Earner” or whatever it is you want to be called.

A short film that explored a life of modern firsts. 

Created during my first (and last) internship.